June eight "Yandex" has presented a new tool for advertisers - targeting audiences according to what the user watches TV or not.It is stated in a press release received by " tape .py ".The tool developed in conjunction with mediakommunikatsionnoy VivaKi group and is called Digital Eye.Digital Eye will allow advertisers to work individually with the audience, watching TV and practically does not include it.An advertiser can I target my campaign for one of these parts the audience is not paying for the banner shows a different side.According to TNS, watching TV on a monthly basis ninety-nine percent of Russians.At the same time thirty percent of Russians are looking to not more than one hour per day .The tool is based on technology " Yandex " " Crypt ."This technology , according to director of development of media products, " Yandex" Leo Glaser , allows the calculation of any group of users whose behavior on the Internet stands out on any grounds ." Crypt " was launched in August two thousand and eleven .There are currently only available to clients targeted agencies, members of the group mediakommunikatsionnuyu VivaKi.Digital Eye technology has been tested " by Yandex " on advertising Snickers.Within one and a half weeks of banner advertising at the same time demonstrated the audience, watching TV , and the so -called "light TV viewers" - people who do not watch TV almost .The first category scored five million hits , and the second - five.eight million.In this case , the small segment of the audience watching TV display CTR ( click through the banner ) increased two -fold.In April two thousand and twelve the audience , " Yandex" has exceeded the number of audience of the first channel : this month, "Yandex" visited by nineteen.one million people a day, and the first channel of eighteen.two million people watched each day.
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